Accessed April 21, 2021. https://www.statista.com/statistics/326052/apple-brand-value/, Kantar Millward Brown. The three fundamental value propositions of Apple’s brand leverages on the “Think Different” motto; reliable tech devices for mass markets; and in 2019, Apple also started to emphasize more and more about privacy to differentiate from other tech giants. Other Competencies of Apple Inc. Apple, the leading technology brand and the maker of iPhone and Mac was founded in1976 by Steve Jobs and Steve Wozniak. Apple was so much better, better than any other name we could think of.” His concerns turned out to be justified. The company’s long-term competitive advantages or core competencies are the resources and capabilities that have checkmarks for all of the four variables: Apple’s Core Competencies (Long-term Competitive Advantages). In the VRIO internal analysis model, each resource and capability that does not satisfy all of the VRIO questions is considered a non-core competency or non-core competitive advantage. As soon as this statistic is updated, you will immediately be notified via e-mail. Instead, resources are concentrated on a handful of projects that are expected to bear fruit rather than being … Figures have been rounded. facts. Copyright by Rancord Society - All rights reserved. Apple Resources and Capabilities Brand equity :-. Furthermore, Apple’s artificial intelligence capabilities provide competitive advantage in terms of convenient and efficient services. In 2018, the brand touched a market valuation of 1 Trillion dollars. Please do not hesitate to contact me. Microsoft VRIO Analysis - Core Competencies & Competitive Advantages, Spotify SWOT Analysis: Internal & External Strategic Factors, Netflix VRIO/VRIN Analysis & Value Chain Analysis (Resource-Based View), McDonald’s VRIO/VRIN Analysis & Value Chain Analysis (Resource-Based View), Walmart VRIO/VRIN Analysis, Value Chain Analysis (Resource-Based View), How a Regional Market Strategy Supports In-N-Out Burger, Bank of America’s Organizational Structure Design & Strategic Implications, Netflix SWOT Analysis (Internal & External Strategic Factors), Bank of America SWOT Analysis (Internal & External Strategic Factors), CVS Value Chain Analysis & VRIO/VRIN Analysis (Resource-Based View), Apple Inc. In a 2006 interview with an MIT newspaper, Wozniak was asked again about the rationale behind the Apple name. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. CORE COMPETENCIES OR SUSTAINED (LONG-TERM) COMPETITIVE ADVANTAGES: Chatzoglou, P., Chatzoudes, D., Sarigiannidis, L., & Theriou, G. (2018). These sustainable competencies offer long-term competitive advantages that the company uses to ensure a profitable future while addressing current problems. Product Quality :-. Markkula, Isaacson writes, wrote his principles in a one-page paper titled "The Apple … Related information may be obtained through a Four Corners Analysis of Apple Inc. (based on Michael Porter’s framework). For instance, the company’s globally popular brand is a core competency because it is valuable, rare, and difficult (if not impossible) to imitate, and the business is … Apple is highly rewarded for its unique brand success and brand loyalty. It has millions of loyal customers with steady increment. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. For example, the company develops artificial intelligence for services like Siri and related functions. With a number of unique names, Apple’s products like iTunes, iLife, iMac, iPad and iPhone are not attributable to any brand other than Apple. Announcing Apple Pay Availability. A fuzzy quantitative VRIO-based framework for evaluating organizational activities. New, Figures and insights about the advertising and media world, Industry Outlook (June 30, 2020). However, the company’s strategic plans already include major opportunities to develop the business in other industries or markets. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Apple, Inc.’s mission is stated on their company website and is the following: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. And by 2030, all our products will be made with 100% clean energy. Your goal should be making something you believe in and making a company that will last." Aim at Your Prospects’ Emotions. ", Kantar Millward Brown, Apple's global brand value from 2006 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326052/apple-brand-value/ (last visited April 21, 2021), Apple's global brand value from 2006 to 2020, Brand value change of the largest global brands 2020, Brand value of the most valuable companies worldwide in 2020, Most valuable technology brands worldwide in 2020, Brand value of the leading telecom brands 2019, Brand value of the leading FMCG brands worldwide 2020, Brand value of the leading 10 cosmetic brands worldwide 2020, Leading 20 U.S. brands 2020, by brand value, Brand value of the leading 10 most valuable brands of Continental Europe 2018, Brand value of the leading 10 companies of Asia 2020, Ranking of the most valuable Indonesian brands 2020, U.S. consumers' usage frequency of Apple devices 2017, Country figures of Apple component suppliers 2011-2014, U.S. consumer spending on Apple end devices in the past 12 months 2017, Apple product unit shipments worldwide 2015-2016, Online audience distribution of imore.com in GB 2020, by educational attainment, Share of unit sales-of-apple by product category 2012-2018, by quarter, Online audience distribution of imore.com in GB 2020, by age group, Global Apple's research and development expense forecast 2017-2019, Global Apple's gross profit margin forecast 2017-2019, Global Apple revenue forecast 2017-2019, by segment, Online audience distribution of imore.com in GB 2020, by age group and gender, Most valuable alcohol brands in China 2020, Ranking of the strongest brands in Malaysia 2020, U.S. consumer perception of Apple as a company 2017, Apple Retail Spain SL: number of employees 2010-2019, Number of utility model grants worldwide 1990-2018, Apple's global brand value from 2006 to 2020 (in billion U.S. dollars), { showNavigationItem(event); navMainItemStatisticsOpened = true; }" You only have access to basic statistics. App Store Badges. However, this capability is a non-core competency in Apple’s case because other technology companies, such as Amazon, Google, Microsoft, and Intel also offer competitive employee compensation packages. Profit from additional features by authenticating your Admin account. Apple is one of the leading branding companies in the world. Your Apple representative can provide more information about ASW. Corporate solution including all features. Together, we’ll search the world to build our collective of talented perfectionists, idealists and inventors. Apple is a tech giant, and as such, it encompasses a set of value propositions that make Apple’s brand recognized, among consumers. Apple Inc. succeeds in the computer technology and consumer electronics market, despite bouts of challenges in the changing global business environment. R&D – A major competitive advantage of Apple is the amount it spends on R&D keeping its eyes on the future rather than on the present. Successful branding involves more than just adding brand assets to your app. @blur="hideNavigationItem"> Key Resources and Capabilities. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals Marh 2013 5 Apple Sales Web Apple Sales Web (ASW) provides advertising materials, data sheets, FAQs, product part numbers, pricing information, presentations, product videos, product photography, and more. You need a Single Account for unlimited access. This VRIO analysis of Apple Inc. also shifts attention to business diversification, as well as possible strategic changes for long-term competitiveness based on technological innovation. The increasing diversity of the company’s product mix is a sign of strategic efforts to reduce the per-market risk exposure of the business. Show publisher information. Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). Apple Design Resources for iOS and iPadOS include Sketch, Photoshop, and Adobe XD templates, components, colors, materials and type styles for designing iPhone and iPad apps. In addition, a McKinsey 7S analysis of Apple Inc. can pinpoint factors that the business can use to harness its core competencies shown in this VRIO analysis. Apple is one of the most reliable company when it comes to personalized advanced computers and smart technology devices. New, Insights into the world’s most important health markets, Find studies from all around the internet. Apple Inc.’s operations are currently focused on consumer electronics and online/digital products, which are the main revenue sources. Apple Affiliate Program Brand and Photography Guidelines 3 Apple.com is the world’s #1 resource for purchasing Apple products online. In relation, Apple’s human resource capabilities to support innovation are common in other firms in the computing technology, consumer electronics, and digital/online services industries. Apple has built a lifestyle brand and not a functional brand, it’s peoples perceptions of what Apple says about them (lifestyle brand) and not what it does for them (functional brand). Icon and glyph production files are preconfigured to automate asset production. Directly accessible data for 170 industries from 50 countries Please authenticate by going to "My account" → "Administration". So it’s down to consumers to decide if they want to be an Apple person or a … (2015). Steve Jobs was the creator and leading officer at Apple. The Apple’s designers, programmers, and engineers leverage their unique ability to design and develop its own operating system, hardware, and application software, which are … Top Technology. As a Premium user you get access to background information and details about the release of this statistic. New, Everything you need to know about the industry development, Health Market Outlook Use Third Party Awards as Validation: On Glassdoor alone, Apple has ranked #34 on the 2013 Employees' Choice Awards, a list of the 50 Best Places to Work , and CEO Tim Cook is #18 on the 2013 … This resource/capability enables the corporation to maintain a high rate of innovation that is especially notable in hardware products like the iPhone. In this case, Apple Inc. exploits its core competencies to achieve long-term competitive advantages against aggressive competitors. Revenue over time – Apple has deep pockets due to its high margins. Cost Structure . Knott, P. J. Register in seconds and access exclusive features. Dollars). Also, competitive employee compensation packages are a capability that helps the company maintain a highly skilled workforce that supports rapid innovation. Then you can access your favorite statistics via the star in the header. We believe that powerful marketing will help bring continued success for your apps. Make sure to highlight the ease of use, security, and privacy that Apple Pay brings to customers. iTunes eventually moved into free podcasts and online education in recent years. Datamonitor (2010) reported that Apple’s brand image has been im porved to the 20th position in 2009 from the 24th position of 2008 and 35th position of 2007. Statista. See Our Privacy Policy. Statistics, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, Apple managed to secure the second spot in a ranking of the most valuable brands worldwide, iPhone that drives sales revenue for Apple, growing market share of iOS smartphone sales, Apple’s annual financial results are a mirror of their growing success. The VRIO table above identifies six resources or capabilities that are categorized as Apple’s core competencies or long-term/sustainable competitive advantages. Figures for periods prior to 2020 come from earlier reports. Apple products all run on iTunes, an exclusive music, television and movie software from Apple. Chart. Apple even had ads with only 10 words because they understand that the words, especially the excess of words, is not what resonates with customers and prospects. Think iTunes or Apple Music, the App Store, iCloud and Apple … These cultural characteristics empower Apple and its human resources to stand out and stay ahead of competitors. This competency involves products that mutually promote each other. Apple is ranked # 1 for the 8th consecutive year by Interbrand – with a brand value of $322 billion. Most valuable brand . The company uses its core competencies, which are identified in this VRIO analysis. Please create an employee account to be able to mark statistics as favorites. The following table presents the resources and capabilities of Apple Inc. Each of the factors is evaluated based on the VRIO variables. Great apps express unique brand identity through smart font, color, and image decisions. "Apple's global brand value from 2006 to 2020 (in billion U.S. Apple Computer, Inc. was sued by Apple Records over trademark violations in 1989. (Source: Statista) The American Customer Satisfaction Index published a survey where Apple was ranked the highest in regard to customer satisfaction, with an 82 out of 100 quality score. For instance, the company’s globally popular brand is a core competency because it is valuable, rare, and difficult (if not impossible) to imitate, and the business is organized around the use of this brand as a major competitive strength. This network streamlines the company’s strategic plans and efforts in reaching target customers worldwide. Learn more about how Statista can support your business. This feature is limited to our corporate solutions. By switching to clean energy across our supply chain, we can erase the majority of that footprint. The Apple Executive Team holds a regular Monday meeting to examine every single product that the company has in design phase at that point in time. Update, Insights into the world's most important technology markets, Advertising & Media Outlook All the while, your efforts will maintain Apple as the most innovative company by striving to make us the most diverse — open to all people, all backgrounds and all perspectives. "Apple's Global Brand Value from 2006 to 2020 (in Billion U.S. Join this team and help discover and develop our most important resource — our people. and over 1 Mio. Apple's global brand value from 2006 to 2020 (in billion U.S. dollars) [Graph]. Annual Report to the U.S. Securities and Exchange Commission, Computer & Information Technology Industry, Competitive employee compensation packages, Human resource capabilities for innovation. Use your Apple ID or create a new account to start using Apple services. For example, Apple uses its brand and capacity for rapid innovation to maintain competitiveness despite the aggressiveness of Samsung, Huawei, and LG, among other consumer electronics manufacturers. Then you will be able to mark statistics as favourites and use personal statistics alerts. Around 40% of Apple customers reported that their brand loyalty increased during the pandemic. View the iOS design guidelines. Think back to the first ads for the iPad, after its buzzy launch in … The core competencies shown in the VRIO table provide a picture of how Apple’s business maintains its competitiveness despite challenges in the industry and internal issues in the organization. For example, because of cross-device compatibility and accessibility, customers are more likely to purchase an iPhone when they already have a MacBook, and are more likely to purchase apps and digital products via iTunes when they already have a MacBook or an iPhone. Globally Iconic . Su-ying, G., Min, Z., Yan-li, Z., Jin, Z., & Hong-feng, Z. Apple services - and brand loyalty. You need at least a Single Account to use this feature. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook The VRIO characteristics of corporate strategic human capital at business level. Branding. These resources and capabilities are important but not the top priorities determined in this VRIO analysis of Apple Inc. When your company is approved to use an Apple-provided asset, such as a web banner or badge to direct your customers to apple.com, it’s important to use those assets as directed and approved in these guidelines. A paid subscription is required for full access. This corporate culture enables success and competitive advantages, as well as the further strengthening of the company’s brand, which is one of the key business strengths shown in the SWOT analysis of Apple Inc. Creativity and excellence are especially important in the company’s … Brand equity is a significant strength for a brand that has achieved a leadership position. 2009/09/09: 2.0: Added application, mix, and imix table details, and performed general edit. Apple's hugely respected brand is a key resource that enables them to sell their goods for a higher price tag than many of their direct competitors. Indeed, you can see how a good chunk of Apple‘s … iOS and iPadOS. Wozniak confirmed that it was Job’s creation, and that he came up with the name … iOS 14 and iPadOS 14 Sketch Library. Use App Store badges, Apple product images, and these identity guidelines to effectively promote your app’s availability on the App Store in all marketing communications. June 30, 2020. Brand equity – Apple has repeatedly taken the top spot for its brand equity and has a cult following since ages. The CEO of Apple Inc, Steve Jobs, could be the Apple’s most important resources. Our web site does not collect personally identifiable information. Apple’s Core Competencies (Long-term Competitive Advantages). Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and Are you interested in testing our corporate solutions? Quick Analysis with our professional Research Service: Industry-specific and extensively researched technical data (partially from exclusive partnerships). These opportunities require that Apple use its core competitive advantages identified in this VRIO analysis to strategically position the business to offer technologically advanced products that make the corporation a major player early on as these other industries and markets develop. The firm’s strategic plans and objectives focus on business development in areas where competitors are weak. At the hiring event, Apple aims to meet and interact with the candidates to ascertain if … Marketing Resources and Identity Guidelines. Sign in to iCloud to access your photos, videos, documents, notes, contacts, and more. In 2020, Apple’s brand value had increased to $352 billion from $309.5 billion in 2019. Since 2015, Apple’s Supplier Clean Energy Program has helped our manufacturing suppliers transition to renewable electricity generated from solar, wind, and other renewable projects. Apple Inc. maintains long-term competitive advantage partially through its global network of strategically located authorized distributors and sellers. Among the VRIO factors, the company’s international distribution network is also identified as a core competency. Hiring Event. 2009/10/29: 2.1: Minor edits. It is considered one of the Big Five companies in the U.S. information technology industry, along with Amazon, Google, Microsoft, and Facebook. The VRIO table above identifies six resources or capabilities that are categorized as Apple’s core competencies or long-term/sustainable competitive advantages. Product quality can be the driver of demand and popularity. In. This statistic is not included in your account. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Show sources information World to build our collective of talented perfectionists, idealists and inventors M. ( 2012 ) partially exclusive! 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