QBs are usually the highest paid players of any football team, with contract durations that usually exceed most players. The NFL has grown culturally and economically, especially over the past ten years or so, with the hegemonic elite exploring further expansion across borders. Midseason 2012, Colin Kaepernick came off the bench for an injured Alex Smith for the San Francisco 49ers and led the team to their first Superbowl appearance since 1994. Forst, M. L. (2017). Just like languages, these sports cultures create communities which include as well as exclude. “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, “Get that son of a bitch off the field right now. Permission must be received for subsequent distribution in print or electronically. Retrieved January 13, 2018, from http://money.cnn.com/2017/09/23/media/donald-trump-nfl-protest-backlash/index.html, Tatum, S. (2017, September 28). The seventh out of eight was the M.A.S.H. In spite of this, however, the impact of Kaepernick’s movement has spread among other players seeking social change, like Philadelphia Eagles Safety Malcolm Jenkins. As a whole for racial hiring, “the NFL received an A+ for both players and assistant coaches, an A- for professional administrators, the league office, and head coaches, a B for team senior administrators and general managers, and an F for team vice presidents” (Lapchick, 2017). 8, Love and Sex, pp. Gramsci developed the concept of cultural hegemony in an effort to explain why the worker-led revolution that Marx predicted in the previous century had not come to pass. The issue of how to properly approach a fan and connect them to a team is a tricky aspect to do. Although the NFL employs thousands of people and generates billions of dollars per year, the distribution of that wealth and the inequalities within its ranks need scrutiny. This forced him into situations that resulted in constant battles for the starting spot over guys that were clearly not as good at the position. Kaufman and Patterson (2005) attempt Rather, he was drafted for his size and strength as a huge, strong, physical man with speed, agility, and power with his 6’5”, 245-pound frame. This statement is representative of the NFL as a whole and is extremely evident when a player, no matter his skill set, steps beyond his boundaries. It is assumed that sports are a … 290-308. Written by Tim Pritchard Women have always played an important role in the world of sports. The concept implies the dominance of a custom-made culture that meets the needs of the majority but serves the interests of the dominant social class. Topping the media ratings was President Donald Trump’s provocative and incendiary missive before a crowd of white, nationalistic, and racist supporters in Alabama. Yet despite this lack of player knowledge, the coaches projected racial biases on who was athletic, strong, intelligent and capable of leading a group of men to victory simply based on the color of their faces. During the 2016 pre-season, Kaepernick started his protest during the national anthem, sitting and eventually kneeling out of respect for people in the U.S. military. Although Jones initially joined his team at midfield, kneeling with his arms locked with his players to show a sense of solidarity and respect from the owner to the players, he capitulated after Trump’s comments, warning that any player who disrespects the flag or does not stand for the anthem will not play in the game. Regarding the NFL’s hegemonic values and representations of race, class, and gender roles, White men are in control of the league not just as owners, but as a majority of the coaches, general managers, assistant or other managers, league office staff, and as quarterbacks controlling the other ten guys on his side of the yard line. In an interview that I conducted with an ex-Patriots cheerleader who wishes to remain anonymous, she stated that she was paid poorly. During the 2017 Superbowl LI, advertisers paid a higher average price per 30-second ad than ever before, at $5 million a pop. Retrieved December 15, 2017, from https://www.si.com/nfl/2016/03/01/nfl-careers-shortened-two-years-data-analysis, World  Bank. There is no doubt that the National Football League (NFL) represents one of the largest and most profitable, capitalistic, and hierarchical sports conglomerates in the 21st century. By founding The Players Coalition, Jenkins and other NFL players have created an awareness campaign seeking structural restitution. Eagles’ Malcolm Jenkins: NFL owners declined meeting with players. Student Author: Paul Todaro, Worcester State University, Faculty Evaluator & Editor: Julie Frechette, Ph.D., Professor & Chair, Department of Communication, Worcester State University. The study also found that, “racial and ethnic minorities still make up more than 60% of the people currently incarcerated in the United States. NFL players are staples of communities across the nation, with fans sporting tattoos of team logos, donning expensive jerseys, and purchasing accessories from posters, to shoes, to license plate covers. By the time everything was coded and analysis of the data commenced in earnest, Eric Ambinder had been graduated from the University of Michigan and enrolled as a student in the University of Florida’s Law School. Absent in the agreement was a mandate forcing players to stop kneeling during the national anthem. Mass Incarceration: The Whole Pie 2017. Did male and female Michigan students exhibit marked differences in their respective sports cultures? (2017, October 09). Permissions: This work is protected by copyright and may be linked to without seeking permission. An interesting study conducted in 2005 provided novice coaches with four photographs of both white and black people posing as athletes. Lapchick, R., & Marfatia, S. (2017). DOI: 10.1080/15295039109366799 Corpus ID: 144239226. If we’re going to buy ‘em, we ought to see what we’re buying” (Oates, 2007). Sports are sometimes regarded as “masculine” territory and are a crucial part of society where hegemonic masculinity is constructed and reproduced. To be sure, there has always existed a major overlap between “followers” and “doers”. NFL prospects undergo a series of measurements, interviews, physical tests of strength, speed, and reactive ability, and are constantly interrogated by coaches and scouts, media reporters, and the paparazzi hoping to dig up a story or draw an emotional response or action from the players. It was by meeting with students in this course over the years—inside and outside the classroom—that Markovits began to learn how students at the University of Michigan construct their sports culture, which sports they follow, what teams they love, whom they adore as a star. A former NFL general manager was quoted as saying, “It’s a livestock show, and it’s dehumanizing, but its necessary… If we’re going to pay a kid a lot of money to play football, we have a right to find out as much as we can. As boys grow up in our culture, they are bombarded with images and messages about this topic from many different sources: movies, advertisements, parents, and peers, to name just a few. However, the difference in their acceptance into the NFL over Kaepernick’s is that they have not called awareness to systemic, structural, and hierarchical issues that emanate from the hegemonic elite, namely, they did not ask questions about equality or start a movement centralized around issues of police brutality towards African Americans. recalls what Markovits and Hellerman (2001) coin a “hegemonic sports culture,” in that the sport dominates the emotional attachments of the general public. Ambinder visited Markovits in his office hours on a regular basis and the two discussed this topic for months before they decided to construct a questionnaire and have it submitted as a survey to Michigan’s student athletes as well as its students. NFL cheerleaders scoring victories in labor lawsuits. The profound success of the NFL franchise is almost entirely due to mass media exposure and profit incentives. 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