The company was formed during the year 1911 and is located in the United States. 1. The top competitors of Nestle include Kraft Foods and Mars, Incorporated. Cadbury faces fierce competition in every aspect of the business. •Nestle India Ltd • First factory was set up in the year 1961 •At Moga Punjab 3. Nestle’s strategic direction is the diversification which allows the introduction of new products to find new customers. Mars is a recognizable name, but as a private company, it hasn't been one … Co-coffee has many direct and indirect competitors. Also regarded as a top Nestle competitor, Mars is a famous food industry and is the topmost producer of confectionary products. Groupe DANONE is a top International competitor. Whether it be the price, quality of product, range of product, technology use, marketing, customer service and cost of manufacturing. Its position on the market remains the position of challenger. Nestle Competitor Analysis Essay 922 Words | 4 Pages. •Founded in 1866 by Henri Nestle. 27 Channel of distribution Milkpak, Nestle: Nestle uses indirect distribution method for the distribution of Milkpak all over Pakistan , the hierarchy of distribution is as follows Manufacturer Distributor Retailer Consumer The distribution strategy pursued by the Nestle Milkpak is intensive. The detailed competitor analysis is highly important for the development of Nestle Marketing Strategy. The competitive analysis is done to understand the relative positioning and market share of the company's direct and indirect competitors. 8. Indirect competition is competition between companies that make slightly different products but target the same customers.We can also use the term for providers of services. TOP COMPETITORS The chocolate … Cadbury's top competitors today include Mars/Wrigley's, Hershey, and Nestle. Competitor Analysis Nestle Ghana is facing both direct and indirect competition. •Company operates in 86 countries around the world, •Employees over 2,80,000 people. Apart from targeting the same group of customers, they also aim to satisfy the same needs.. A hamburger fast food restaurant is in indirect competition with a fast food pizza restaurant. The various confectionary products that this company produces are Twix, Mars bars, M&M’s, Snickers, Skittles and Milky Way bars. Cadbury’s two main competitors are Mars Incorporated and Nestle, which are two of the largest confectionery companies in the world. It analyses Nestle Sa's direct or indirect competition against its Return On Equity to detect undervalued stocks with similar characteristics or determine the otc stocks which would be a good addition to a portfolio. Mars/Wrigley’s . Apart of these competitors, Nestle has also many other competitors available and they are also creating intense competition, like as for confectionary items; Cadbury dairy milk is available in market and many others. Despite the strong infrastructure of Nescafe Xpress, position in the industry and image of the brand is not good enough. Nescafe Xpress is one of the oldest brand of very-well known and well-established company, Nestle. Competitors Analysis in the Marketing Strategy of Nestle. •Headquarters is in Switzerland. Nestle Return On Equity Peer Comparison Stock peer comparison is one of the most widely used and accepted methods of equity analyses. Nestle is one of the largest company in food processing industry in terms of revenue & profitability. Some strong competitors are Cadburry Schweppes Ghana Ltd, Cocoa Processing, Company NABB Brothers and Kings Cocoa Processing Company Ltd (KCPCL). 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